Brands are all about reputation, and right now, sustainability is a hot topic. So to stay relevant, many brands launch these ‘greenwashing’ initiatives that look good on the surface, to mislead people into thinking they care about the environment, without actually having to make any real changes. It’s good to check if a brand is backing up their green claims with serious commitments to reduce its impact on the environment and society.

  • Did you see Big Oil™ is apparently ‘environmentally friendly’ now?
  • That’s a greenwashing campaign if I ever saw one.
  • Literallyyyyy.


You've probably heard the term COP26 flying around a lot lately...

Climate Crisis

Unless you've been hiding under a rock, you'll have heard that we're in a climate crisis...

Carbon Neutral

'Neutral' sounds a bit 'lemon and herb' on paper, but when it comes to carbon it's actually pretty spicy.

Carbon Offsetting

Carbon offsetting is one way people and businesses can balance...

Net Zero

Think of Net Zero as the gold star of getting your carbon emissions in check...

Science-Based Targets

Who figures out how much carbon we need to cut...

Climate Justice

The climate crisis is unequal.


You know that feeling when you open the news and all you can see is forest fires, extreme floods and looming climate deadlines?

Systemic Change

When people talk about systemic change...


This word gets thrown around a lot. 


Forests are basically mass air purifiers, removing carbon dioxide from the air...